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Slice

A Radical project for Dina Shaker.

Photography by Baher Khairy, Feat. Nihal Al Asser and Neamat Amin, Make-up by Passant Ahmed

Art Direction by Radical

Shot on location at the Hossam Zeitoon Marble Factory in Obour City

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Synopsis

The fearless female, treks the industrial realm of Cairo in her Dina Shaker attire. Surrounded by machinery, tools, workers, and raw materials, she stands out in the midst of the chaos.

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A female with no bounds and no limitations.

A warrior, a soldier, a force of nature. 

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And who are you to say otherwise?

The woman who follows the crowd will usually go no further than the crowd. The woman who walks alone is likely to find herself in places no one has ever been before.
— Albert Einstein
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Plot

The warehouse is her stomping ground. The cold, hard marble mirrors her beautifully intricate soul. She sits atop the machine - her throne - as it churns out slabs of marble, slices them into pieces, and shines them until they gleam. 

She uses the tools around her to build an empire, so indestructible that no one would dare stand in her way.

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Her eyes said it all. You could see in them years, decades, centuries of battle.

She rode the waves of change, steering her own life in the direction of greatness. An unrivaled leader. 

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