Steven Klein exhibition at the Vogue Italia Party on Day 2 of MFW 

Steven Klein exhibition at the Vogue Italia Party on Day 2 of MFW 

MFW AW'17 Intro

Fashion Weeks, other than being absolutely fabulous and full of infectious energy, can shed light on a plethora of insight about the industry. From select colours, to choice cuts and repeated trends, fashion weeks set the tone for the remainder of the season. We collaborated with Maison Pyramide, a fashion strategy house based in Cairo, in order to bring you a comprehensive, live overview of Milan Fashion Week as it happens.

Consider this a style log, a place to check point, catch on to new trends circulating the catwalks and take note of the music, aesthetics and techniques fueling fashion today. From the heart of the city of moda; we'll be updating the page every day. 

Following Giovanina Atieh co-founder of Maison Pyramide as she attends shows, scouts for fresh talents, does a little fashion buying and brings us some exclusive sneak previews from behind the scenes.

Note: All images and videos are taken by Maison Pyramide.

Day 1 Moschino showroom + Fashion Scouting at Riccardo grassi 

 Riccardo Grassi Showroom, brand scouting for  Al Ostoura

Riccardo Grassi Showroom, brand scouting for Al Ostoura

Day 2 Steven Klein Exhibition 

 Steven Klein Exhibition. An American photographer based in New York.

Steven Klein Exhibition. An American photographer based in New York.

A little music from Milan Fashion Week for inspiration.

Antonio Marras - Stylized dance and improvised movement brings the runway to life at Antonio Marras.

Antonio Marras - Older models have been making appearances across the board in fashion weeks. A bold statement. We love it.

Day 3 Missoni Fashion Show

 Missoni -  OKHTEIN  hand bag,  Amr Saad  shades, and Giovanina Atieh.

Missoni - OKHTEIN hand bag, Amr Saad shades, and Giovanina Atieh.

Clothes mean nothing until someone lives in them.
— marc jacobs

Day 4 Sara Battaglia presentation

 Sara Battaglia Presentation for Fashion Buyers.

Sara Battaglia Presentation for Fashion Buyers.

 Dolce and Gabbana Fashion Show.

Dolce and Gabbana Fashion Show.

 Dolce and Gabbana Fashion Show.

Dolce and Gabbana Fashion Show.

 Dolce and Gabbana Fashion Show.

Dolce and Gabbana Fashion Show.

 Giovanina Atieh in Egyptian brands OKHTEIN and Kojak Studio.

Giovanina Atieh in Egyptian brands OKHTEIN and Kojak Studio.

Prada's runway in a young girl's bedroom, bed spreads and all, again took the cake for teh artsiest runway display.

 Riccardo Grassi Showroom, brand scouting for  Al Ostoura

Riccardo Grassi Showroom, brand scouting for Al Ostoura

Giovanina Atieh at the Steven Klein exhibition.

Day 3 Antonio Marras Fashion Show

 Antonio Marras - A pop of colour.

Antonio Marras - A pop of colour.

 Antonio Marras - Velvet is still going strong and turbans have become a fashion staple this season.

Antonio Marras - Velvet is still going strong and turbans have become a fashion staple this season.

All guests of the Missoni show will receive the pink hat with cat ears, symbol of the Women’s march.
— Angela Missoni
  Gigi Hadid  in Missoni 

Gigi Hadid in Missoni 

 Missoni and Pink Hats. Pink and Yellow have been dominating on the runways this season.

Missoni and Pink Hats. Pink and Yellow have been dominating on the runways this season.

Day 3 Alberta Ferretti buying appointment

 Alberta Ferretti - Highly mediatized capsule collection worn by celebs.

Alberta Ferretti - Highly mediatized capsule collection worn by celebs.

Alberta Ferretti 

  Piero Fornasetti 's sketches are making appearances everywhere ... look closely and try to sport a piece.

Piero Fornasetti's sketches are making appearances everywhere ... look closely and try to sport a piece.

 Sara Battaglia Presentation for Fashion Buyers

Sara Battaglia Presentation for Fashion Buyers

Day 4 Dolce and Gabbana Fashion Show

 Dolce and Gabbana Fashion Show.

Dolce and Gabbana Fashion Show.

 Giovanina Atieh with Lebanese blogger Lana El Sahely of  L'armoire de Lana  who walked the D&G show.

Giovanina Atieh with Lebanese blogger Lana El Sahely of L'armoire de Lana who walked the D&G show.

Day 4 Antonio Marras + Moschino Buying Appointment

 Antonio Marras buying appointment.

Antonio Marras buying appointment.

Highlights from Milan

 Gucci's avantgarde runway s

Gucci's avantgarde runway s

Milan Fashion Week, was a continued reflection of this year's fashion month, filled with political statements and rebels against the fashion status quo. The runways featured models of all shapes, sizes and ages. Designers were careful with their selections and liberal with their conceptualisation of profound styling mixed with bold colour displays. Crazy hats were everywhere from Missoni's Pussy hat to Gucci's full body crystal stockings, and Emilio Pucci's straw chandelier like concoctions. Runways turned into art installations, transforming into bedrooms and back to the future-esque space shuttles. With Dolce and Gabbana cementing their place as Milan royalty, with a glamorous extravaganza of a show.


In difficult times, fashion is always outrageous.
— Elsa Schiaparelli

Moschino Showroom 

Day 2 VOGUE Italia Party & Fergie

 When Big Girls Don't Cry gets stuck in your head and you party with the boss lady herself. Fergalicious. Who else is getting early 2000's nostalgia? Hey Giovanina!

When Big Girls Don't Cry gets stuck in your head and you party with the boss lady herself. Fergalicious. Who else is getting early 2000's nostalgia? Hey Giovanina!

A little throwback never hurt.

Antonio Marras - Plants are now officially a form of accessorizing.

 Antonio Marras - Fret not, nudes are not dead but saturated and primary colours are definitely making a strong come back.

Antonio Marras - Fret not, nudes are not dead but saturated and primary colours are definitely making a strong come back.

 Missoni Pussy Hats as a statement for WOMEN.

Missoni Pussy Hats as a statement for WOMEN.

 Alberta Ferretti - Highly mediatized capsule collection worn by celebs.

Alberta Ferretti - Highly mediatized capsule collection worn by celebs.

 Gigi in Alberta Feretti's Thursday Sweater from the Knitwear Collection

Gigi in Alberta Feretti's Thursday Sweater from the Knitwear Collection

 Sara Battaglia Presentation for Fashion Buyers.

Sara Battaglia Presentation for Fashion Buyers.

 Dolce and Gabbana Fashion Show.

Dolce and Gabbana Fashion Show.

 Giovanina Atieh at the Dolce and Gabbana after party with Jamie Foxx.

Giovanina Atieh at the Dolce and Gabbana after party with Jamie Foxx.

 Moschino buying appointment.

Moschino buying appointment.

I don’t speak italian but I do speak Moschino.
— Jeremy Scott
 Antonio Marras

Antonio Marras

 
 Our favourite moment from MFW AW17 was Tod's live installation art by the artist Thomas De Falco to display their collection starring Naomi Campbell, as well as launch their "Timeless Icons" book.

Our favourite moment from MFW AW17 was Tod's live installation art by the artist Thomas De Falco to display their collection starring Naomi Campbell, as well as launch their "Timeless Icons" book.

 

SEE YOU IN PARIS ...