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The Evolution of Fashion with Maison Mehany

The Evolution of Fashion with Maison Mehany

Fashion is a mirror of our times.

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Cairo-based International Fashion Public Relations agency, Flare PR, launches the seventh edition of its on-going series of multi-brand collaborative shoots, this time in a joint project with Maison Mehany.

Inspired by the ever changing fashion industry, this project is centered around the evolution of Fashion during Paris Fashion Week.  

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Their aim of a collaborative project is to create authentic content that sheds light on emerging creatives, securing them a spot on the global map.

 
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The striking editorial images were set in the artistic halls of Palais de Tokyo and Villa Belleville, capturing the play of lights and shadows, whilst making a strong claim for the evolution of fashion. 

Instead of focusing on the future of Fashion, this project pays tribute to the evolution of fashion by showcasing featured brands in a production that explores various moments in aesthetic history, through the work of contemporary local and regional designers.

CLASSIC AND GOLDEN ERA

The classic enigmatic vibe was reflected in Orandom’s feminine separates and Malak El Ezzawy’s haute couture dresses, all complemented by Yaz Designs’s pearl jewelry, while Sami Amin’s Fayrouz-inspired collection of brass accessories took Paris by storm. 

MODERNIZATION ERA

Featuring Farah Wagdy’s super trendy suits, Opio and Reel’s effortless workwear staples, such as oversized outerwear, shirts, and pants along with Mii Bags’ fanny packs, perfectly symbolized the modernization of fashion and the empowerment of women. 




FUTURISTIC ERA

L’omdaboga’s crossbody bags and Lou by Hebatullah’s latex and metallic pieces reflected the future of fashion era. Tania George’s featured apparel was similarly playful. Graphic shorts and tops with delicate patterns were styled separately, and alongside Sorelle’s ruffle skirts, Dinoushka’s floral jewelry and Deena Wagdy‘s radiant Moonchild jewelry pieces for the urban street style mood. 




The Latex, leather and graphic print looks are perfectly paired with futuristic sunglasses, epitomizing the modern fashion aesthetic: a combination of the past, present and future.

Featured designers include Malak El Ezzawy, Orandom, Yaz Designs, Sami Amin, Farah Wagdy, Opio, Reel, Mii Bags, L’omdaboga, Lou by Hebatullah, Tania George, Sorelle, Dinoushka, and Deena Wagdy.


CREDITS 

PROJECT BY: @FLAREPR X @MAISONMEHANY

PRODUCTION, CREATIVE DIRECTION & STYLING: @MAISONMEHANY

MUA & HAIR: @DEARKENYA

ASSISTANTS: @SELIMSAMEH, @LINAMAHMOUDALI & @WISSAM_AG

Fashion is about the present and the immediate future.
— Oscar De La Renta
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