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TRACKED: The Modern Contradiction

TRACKED: The Modern Contradiction

Sandbox is back, living up to its name, as a jewelry brand rooted in conceptual thought processes.

Having finally honed in on an identifiable object that represents the brand, Sandbox introduces to us the ‘Silver Spherical Sand Speck’, which is an object that will become a brand staple.

As seen in the images, the theme of this collection touches on the idea of the Meta human meets cyborg age that awaits us. The models are tattooed with barcodes, which affirm and yet contradict their humanity.

 Modeled by Mariam Mancy & Zeina Abdeldayem. Make Up by Essmat El Kholy. Art Direction, Photography and Retouching by Suhayla Al Sheikh (Sandbox founder/designer).

Modeled by Mariam Mancy & Zeina Abdeldayem. Make Up by Essmat El Kholy. Art Direction, Photography and Retouching by Suhayla Al Sheikh (Sandbox founder/designer).

The silver spherical sand specks represent the idea of fluidity in motion, or essentially freedom of thoughts and actions. The shape of a sphere is limitless, embodying the concept of constant exploration, endless experimentation, light motion, and adaptation.

The collection editorial is overshadowed by a red film, as a representation of our decreasing privacy as a generation under the radar or under the microscope.

 Modeled by Mariam Mancy & Zeina Abdeldayem. Make Up by Essmat El Kholy. Art Direction, Photography and Retouching by Suhayla Al Sheikh (Sandbox founder/designer).

Modeled by Mariam Mancy & Zeina Abdeldayem. Make Up by Essmat El Kholy. Art Direction, Photography and Retouching by Suhayla Al Sheikh (Sandbox founder/designer).

The collection is a little different form Sandbox’s usual pieces, a little bolder and a little less colorful. Maintaining the strong concepts and unique structures that make us go back to this brand time and time again; as writers a great concept is key and Sandbox never fails to disappoint.

 Modeled by Mariam Mancy & Zeina Abdeldayem. Make Up by Essmat El Kholy. Art Direction, Photography and Retouching by Suhayla Al Sheikh (Sandbox founder/designer).

Modeled by Mariam Mancy & Zeina Abdeldayem. Make Up by Essmat El Kholy. Art Direction, Photography and Retouching by Suhayla Al Sheikh (Sandbox founder/designer).

You can shop this collection on their website or through Instagram.

The central question of 2025 will be: What are people for in a world that does not need their labor, and where only a minority are needed to guide the ‘bot-based economy?
— Stowe Boyd
La Dolce Vita by Farah Hammad

La Dolce Vita by Farah Hammad

Milk Money with Tania George

Milk Money with Tania George