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Welcome to Radical.

A Creative Platform.

A Stream of Consciousness.

A Metamorphic Space. 

#SHEMADEIT

#SHEMADEIT

Redefining empowerment. 

#Shemadeit is a social media campaign aiming to shed light on women's ability to lead, influence, create and build empires throughout history and in contemporary pop culture. This was a collaborative effort, incorporating the personas of different women, celebrated in time for proving that a female with character and ambition is a source of power in any field or background. 

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By highlighting notable women in history such as Frida Kahlo, Cleopatra, Umm Kalthoum, and Audrey Hepburn; a group of young Egyptian entrepreneurs came together to showcase their own brands using these characters as canvases for Egyptian products.

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The characters are conveyed in the beginning of the video as powerful, yet simultaneously restricted to society’s barriers. As the video ends, they become more fierce and fearless as a statement on breaking social norms by letting go of all cultural restrictions as well as stereotypical bounfries that are set for women. 

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Meet the founders behind #Shemadeit

Farida Abushady: Egyptian Artist and Founder of accessory brand AFH Designs

Engy Aly & Rana El Babli: Co-Founders of Egyptian Fashion label ModaFit

Ahd El Saady: Designer and Founder of Egyptian Footwear label Dou By Misura

Lena El-Ghor, Founder & Owner, Amal Moussa and Yousra El-Ghor: Co-Founders & Owners of Egypt’s First Online Department Store Sheyaka.co   

 Nazly Abu Seif and Shahira Zaki: Founders of production agency Photoboutique

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Cast and Credits

Umm Kalthoum by @reem7sn

Frida Kahlo by @nourhassan aka. @radical.official

Audrey Hepburn by  @naylagarrana

Cleopatra by @lailaaezzat

Florist: @thetrend_n

MUA: @maquillagebyaya

Hair: @tangledbylou

Filmed and edited by @photoboutiqueeg

“Striving for success and independence, we came together to shed light on our work while celebrating significant women in history, praised for breaking social norms to achieve greatness."

#shemadeit

I paint self-portraits because I am so often alone, because I am the person I know best.
— Frida Kahlo
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