CICATRIX: Sandbox X Ahmed Sorour
The scar of a healed wound.
Sandbox founded by Suhayla Al Sheikh is a jewelry brand, which thrives on creating collections that resonate with people. We've spoken to Suhayla previously on the progression and inception of her brand Sandbox; the Cicatrix collection in particular took the idea of conceptual jewelry to the next level.
Cicatrix studied the scars from healed wounds from burn victims, and created something permanent and beautiful out of them. Allowing these individuals to celebrate rather than hide an experience that affected them deeply. The designs are, quite literally, inspired by scarred tissue.
The shoot uses a soothing pastel color palette and a cleverly minimal idea to make the jewelry stand out. The power of art direction and translating an idea into a visual representation is evident in this particular editorial.